After my first post on March Madness, a few folks in the media picked up on the impact that the streaming video from March Madness could have on corporate network performance and explored it further.
Thanks for noticing, eWeek, The Times UK), SearchNetworking and everyone else. Hopefully, a few IT managers were a alerted.
Overall, March Madness has been a somewhat historic event - and I am not talking about the upset of all the #1 seeds. Akamai, one of MMOD's content management providers said they delivered a record 400K simultaneous video streams on Thursday and Friday of the first week of the tourney.
Paul Sagan, CEO of Akamai may not be terribly far off in saying that "we we are witnessing the maturity of the Internet as the premiere medium for the consumption of time-sensitive content, including sports.."
Actually, if you tried to blow up the NCAA streaming video into the Full Screen mode, and got the grainy pixilated picture that I did, you'd probably disagree that this was in fact an example of the premiere medium for watching sports in action. Do not get me wrong, I enjoyed it, and I believe it is possible to get a better picture. But I shudder to think about the bandwidth a higher definition picture would actually take up, now that I know that each stream averaged more than 374Kbps.
The other main content provider for the NCAA and CBS Sportsline, Limelight Networks also said that on the first day of the tournament it broke the previous record of 268,000 simultaneous streams. Just that day, MMOD already surpassed 1.2 million video streams. I think that sums up the fact that there is user demand for such content and corporations should be ready for it. If you need more convincing, see the stats that comScore Media Metrix put out on March Madness Web activity.